SRS Labs Inc successfully deployed multiple new audio, surround sound and voice solutions for the mobile phone market on leading multimedia applications processors and baseband chipsets, including Texas Instruments’ OMAP 2xxx and 3xxx processors, Telechips’ multimedia applications processors and on select Qualcomm MSM baseband chipsets…

SRS Labs, Inc. (Nasdaq: SRSL), the industry leader in surround sound, audio and voice technologies, announced today that it has successfully deployed multiple new audio, surround sound and voice solutions for the mobile phone market on leading multimedia applications processors and baseband chipsets, including Texas Instruments’ OMAP 2xxx and 3xxx processors, Telechips’ multimedia applications processors and on select Qualcomm MSM baseband chipsets. In addition, SRS has developed new, specialized mobile solutions for Windows Mobile, WinCE and Linux operating systems to address the growing trends towards the convergence of mobile phones and PCs, termed “MIDs”, and the open OS development on Linux-based devices.

The mobile entertainment revolution continues to shape consumers’ lives. Today’s consumers are embracing mobile devices with advanced multimedia capabilities, and market trends indicate that there’s a rapidly growing need for new mobile devices to deliver superb performance in both audio and video categories. While trends favor multimedia applications, consumer demand for refined clarity in their daily phone conversations demonstrates that users are not ready to compromise on their voice communication expectations. SRS voice and audio solutions specifically address the design and engineering challenges manufacturers are facing related to mobile phones as a results of their requirements for extreme portability and style.

With more than five years of experience in enabling SRS WOW(R) in mobile phones, SRS has expanded its offerings on leading mobile chips to include the all new TruMedia(TM) mobile entertainment suite, WOW HD(TM), the next generation of audio enhancement, CS Headphone(TM), the leading surround headphone technology for mobile devices, and VIP+(TM) for near-end voice enhancement and clarity in noisy environments. With the expanded coverage of chipsets now including ARM9, Qualcomm and Texas Instruments’ OMAP 2xxx and 3xxx, along with OS-specific solutions available for Windows Mobile, Windows CE and Linux-based operating systems and CSR Bluetooth chips for mobile accessories, SRS is now able to readily and efficiently deploy its cutting-edge solutions on mobile phones, Bluetooth accessories and MIDs.

As one of the new SRS solutions available on multiple chipsets and OS configurations, SRS expects its new TruMedia powerhouse suite to quickly become the most sought after audio solution for the next generation of mobile phones. The patented SRS technologies featured in SRS TruMedia offer an engaging, theater-like 5.1 surround sound experience over headphones when viewing multichannel video content. When listening to stereo or music files, users experience authentic and immersive 3D audio. Regardless of media content, SRS TruMedia empowers on-the-go consumers with a compelling entertainment experience, complete with deep rich bass and high frequency clarity.

“SRS continues to focus on strategic deployment of SRS audio, surround and voice solutions on leading mobile phone, Bluetooth accessories, and rapidly developing convergence markets including ‘MIDS’,” said Joanna Skrdlant, Senior Director, Global Platform Partner Program for SRS Labs. “With our proven history of providing the industry’s most efficient, low-resource solutions for mobile phones, our new TruMedia suite and audio, surround and voice solutions are ready-to-go on leading industry processors, allowing manufacturers to quickly integrate and ship devices with essential speaker loudness, natural and immersive surround sound and optimized near-end voice communication.”

To commemorate the launch of SRS TruMedia, SRS Labs is running a sweepstakes to give away 3 Motorola MotoQ mobile phones featuring SRS solutions. The sweepstakes will take place January 20 – February 20, 2009. To enter for your chance to win, please visit www.srslabs.com/mobilesweeps.

About SRS Labs, Inc.
Founded in 1993, SRS Labs is the industry leader in audio signal processing for consumer electronics. Beginning with the audio technologies originally developed at Hughes Aircraft, SRS Labs holds over 150 worldwide patents and is recognized by the industry as the foremost authority in research and application of human auditory principles. Through partnerships with leading global CE companies, semiconductor manufacturers and software partners, SRS audio, surround sound and voice processing technologies have been included in over one billion electronic products sold worldwide including HDTVs, mobile phones, portable media devices, PCs and automotive entertainment. In fact, SRS Labs is the de-facto standard of HDTV audio processing with nine of the top ten name brand flat panel TVs featuring SRS technology. Additionally, SRS Labs surround sound solutions provide the professional broadcast and recording industries with high-performance production, back-haul, storage, and transmission capability. SRS Labs supports manufacturers worldwide with offices in the US, China, Europe, Japan, Korea and Taiwan.

For more information visit SRS Labs Website

BBK selected SRS Labs as their audio partner because of the demonstrable improvement SRS audio solutions provide for mobile phones. Utilizing patented SRS audio technologies, SRS WOW HD offers consumers a no-compromise entertainment experience. WOW HD restores the audio cues that are buried in the original source material so music sounds remarkably more natural and detailed…

SRS Labs, Inc. (Nasdaq: SRSL), the industry leader in surround sound, audio and voice technologies, announced today that BBK Communications has implemented SRS WOW HD in the new BBK i18 multimedia mobile phone. SRS WOW HD is a state-of-the-art audio solution designed to deliver a thrilling entertainment experience.

BBK selected SRS Labs as their audio partner because of the demonstrable improvement SRS audio solutions provide for mobile phones. Utilizing patented SRS audio technologies, SRS WOW HD offers consumers a no-compromise entertainment experience. The immersive 3D audio, ultra-clear high frequency definition and deep, rich bass breathe new life into music files. Additionally, WOW HD restores the audio cues that are buried in the original source material so music sounds remarkably more natural and detailed.

“SRS has a fantastic reputation for providing exceptional audio solutions. Therefore, they were clearly our partner of choice for providing our customers with superior and demonstrable audio features,” says Yaoming Xu, products manager for BBK Communications. “With the implementation of SRS WOW HD, we are certain that our customers will be delighted by the remarkable mobile audio experience featured in our new phones.”

As evidenced by the growth of multimedia phones, consumers use their mobile phones for more than just a communication device. Today’s mobile phones are quickly transforming into an all-in-one entertainment device allowing consumers to take their media with them wherever they go. Rather than carrying a separate portable audio or video players, consumers now have the ability to store their music and favorite videos on their phone. However, the audio compression process, as well as the physical limitations of handheld devices in terms of speaker size and placement, often results in a less than optimal listening experience. With SRS’ WOW HD, BBK and other manufacturers can now deliver mobile audio featuring renewed depth and clarity – the way it was meant to be heard.

“We are very excited to partner with BBK and provide their customers with the high-quality audio experience they desire from their mobile phones when playing music or watching videos,” said Allen Gharapetian, Vice President of Marketing for SRS Labs. “Today’s mobile phone users are more multimedia savvy than ever before and expect top quality performance from their phones. As such, an optimal audio experience has become equally as important as a clearly understood phone conversation to the purchase decision. As with BBK, more and more manufacturers are now turning to SRS Labs in order to meet the needs of consumers.”

The BBK i18 also features a 2.8″ OLED display and a 3.2 mega pixel camera with auto focus. It will be available the end of January through over 20,000 retail stores in China as well as from www.bbkshop.com.

To commemorate the launch of SRS TruMedia(TM), SRS Labs is running a sweepstakes to give away 3 Motorola MotoQ mobile phones featuring SRS solutions! The sweepstakes will take place January 20 – February 20, 2009. To enter for your chance to win, please visit www.srslabs.com/mobilesweeps.

About SRS Labs, Inc.
Founded in 1993, SRS Labs is the industry leader in audio signal processing for consumer electronics. Beginning with the audio technologies originally developed at Hughes Aircraft, SRS Labs holds over 150 worldwide patents and is recognized by the industry as the foremost authority in research and application of human auditory principals. Through partnerships with leading global CE companies, semiconductor manufacturers and software partners, SRS audio, surround sound and voice processing technologies have been included in over one billion electronic products sold worldwide including HDTVs, mobile phones, portable media devices, PCs and automotive entertainment. In fact, SRS Labs is the de-facto standard of HDTV audio processing with nine of the top ten name brand flat panel TVs featuring SRS technology. Additionally, SRS Labs surround sound solutions provide the professional broadcast and recording industries with high-performance production, back-haul, storage, and transmission capability. SRS Labs supports manufacturers worldwide with offices in the US, China, Europe, Japan, Korea and Taiwan. For more information, visit www.srslabs.com.

About BBKMobile
Founded in October 1995, BBK Communication Equipment Corp., Ltd., as one of the three major subsidiaries (Communication Equipment, AV Electronics and Educational Electronics) of BBK Electronics Corp., Ltd., is mainly engaged in the R&D, manufacturing and distribution of mobile phone, digital cordless telephone (2.4GHz, 1.8GHz), 46/49MHz cordless telephone, corded telephone, GSM fixed wireless terminal and mobile phones. BBK communication products are well appreciated by both domestic and overseas consumers. So far the products sell well in Latin America, Southeast Asia, Middle East, Africa and other major markets. In the future, BBK Communication Equipment Corp., Ltd. will continue to render customers with good products and services. The English website of BBK Communication Equipment Corp., Ltd.: www.bbktel.com

Except for historical information contained in this release, statements in this release, including those by Mr. Gharapetian, may constitute forward-looking statements regarding our assumptions, projections, expectations, targets, intentions or beliefs about future events that are based on management’s belief, as well as assumptions made by, and information currently available to, management. While the Company believes that its expectations are based upon reasonable assumptions, there can be no assurances that the Company’s goals and strategy will be realized. Numerous factors, including risks and uncertainties, may affect the Company’s actual results and may cause results to differ materially from those expressed in forward-looking statements made by or on behalf of the Company. Some of these factors include the acceptance of new SRS Labs’ products and technologies, the impact of competitive products and pricing, the timely development and release of technologies by the Company, general business and economic conditions, especially in Asia, and other factors detailed in the Company’s Form 10-K and other periodic reports filed with the SEC. SRS Labs specifically disclaims any obligation to update or revise any forward-looking statement whether as a result of new information, future developments or otherwise.

For more information visit SRS Lab or BBK Communications Website

The acquisition enhances Qualcomm’s multimedia capabilities, allowing Qualcomm to strengthen its leadership position in delivering more advanced products that redefine next-generation mobile user experiences. This acquisition of assets from AMD’s handheld business brings us strong multimedia technologies, including graphics cores that we have been licensing for several years…

Qualcomm Incorporated (Nasdaq: QCOM) and AMD (NYSE: AMD) announced that Qualcomm has acquired certain graphics and multimedia technology assets, intellectual property and resources that were formerly the basis of AMD’s handheld business. The acquisition enhances Qualcomm’s multimedia capabilities, allowing Qualcomm to strengthen its leadership position in delivering more advanced products that redefine next-generation mobile user experiences.

“This acquisition of assets from AMD’s handheld business brings us strong multimedia technologies, including graphics cores that we have been licensing for several years,” said Steve Mollenkopf, executive vice president of Qualcomm and president of Qualcomm CDMA Technologies. “Bringing this technology in-house creates even greater synergy as we seamlessly integrate the best-in-class multimedia performance AMD offers into our system-on-chip (SoC) products.”

“With the sale of these handheld technology assets and resources to Qualcomm, we are better able to focus on our core business and leverage our unique position as a leader in both x86 computing and high-end graphics,” said Robert J. Rivet, chief operations and administrative officer, chief financial officer of AMD. “We believe the talented AMD Handheld employees will be a great asset to Qualcomm.”

Under the terms of the agreement, Qualcomm has extended offers of employment to various design and development teams from AMD’s handheld business. The teams are developing technologies to enhance mobile devices in areas including 2D and 3D graphics, audio/video, display, and architecture.

The two companies signed and closed a binding agreement on January 19, 2009, having already received required regulatory approvals. Cash consideration from Qualcomm to AMD, as part of the transaction, is $65 million, subject to adjustments for employee-related expenses and a holdback for certain customary indemnification obligations. Both AMD and Qualcomm are committed to a seamless transfer of business assets, as well as a smooth transition for employees.

Qualcomm expects the acquisition to be approximately $0.02 dilutive to pro forma earnings per share in fiscal 2009 and accretive to earnings by the second half of calendar year 2010.

About AMD
Advanced Micro Devices (NYSE: AMD) is an innovative technology company dedicated to collaborating with customers and partners to ignite the next generation of computing and graphics solutions at work, home and play.

About Qualcomm
Qualcomm Incorporated (Nasdaq: QCOM) is a leader in developing and delivering innovative digital wireless communications products and services based on CDMA and other advanced technologies. Headquartered in San Diego, Calif., Qualcomm is included in the S&P 100 Index, the S&P 500 Index and is a 2008 FORTUNE 500 company.

Qualcomm is a registered trademark of Qualcomm Incorporated. AMD, the AMD Arrow logo, and combinations thereof, are trademarks of Advanced Micro Devices, Inc.

For more information visit  AMD or Qualcomm Website

M2M Studio is a fully integrated suite of tools for the development of embedded software applications for industrial wireless devices based on Wavecom Wireless CPU®s. M2M Studio enables developers to create, develop, compile, download, debug and test their applications. Replacing the existing Open AT® IDE, M2M Studio fully integrates previously isolated tools such as the source code editor, project build wizard, target download, RTE mode monitor, JTAG debugger, traces emulator and development tool chain, all within the Eclipse Ganymede framework…

Wavecom SA (Paris:AVM) (NASDAQ:WVCM) and its subsidiary Anyware Technologies announced the launch of M2M Studio, a fully integrated suite of tools for the development of embedded software applications for industrial wireless devices based on Wavecom Wireless CPU®s. M2M Studio enables developers to create, develop, compile, download, debug and test their applications. Replacing the existing Open AT® IDE, M2M Studio fully integrates previously isolated tools such as the source code editor, project build wizard, target download, RTE mode monitor, JTAG debugger, traces emulator and development tool chain, all within the Eclipse Ganymede framework. Eclipse and CDT (C/C++ Development Tools plug-in) are becoming the industry standard for C and C++ development in the embedded world.

The development environment features an easy-to-use graphical user interface (GUI) as well as improved and integrated GUI-based documentation. It comes with a new Enhanced Build System, a new Wireless CPU® Connector, and a new Software Package Manager for managing Open AT OS, Firmware and Plug-Ins bundles.

M2M Studio is delivered as a standalone package in the form of a simple Windows installer, or via an online update site for experienced Eclipse users. A new automatic software update module of M2M Studio will allow developers to smoothly upgrade to new releases of the IDE, providing them with easy access to continuous enhancements via Wavecom’s Internet update service.

Prior to launch, M2M Studio was beta tested by some 70 developers who all had previous experience with Wavecom’s Open AT® Software Suite and the Open AT® IDE.

“M2M Studio is a great development tool,” said Truhann van der Poel, founder of the South African development house Lattech Systems (Pty) Ltd and a seasoned Open AT® developer. “It is easy to use, truly integrated, and the documentation is greatly improved. Having created a lot of applications with the previous Open AT® IDE, I am also very pleased that the import of existing or legacy projects is easy and trouble-free.”

“In a 2005 survey conducted by Embedded.com, embedded systems developers voted software development tools the most important criterion by far when evaluating a new embedded processor,” said Philippe Guillemette, Chief Technology Officer of Wavecom. “Delivering best-in-class software has been a priority for Wavecom for many years, and we are proud to launch this new IDE which will make M2M application development a more efficient and enjoyable experience than ever before.”

M2M Studio is a result of the joint efforts of Wavecom and its fully-owned subsidiary, Anyware Technologies. Anyware Technologies has 5 years development experience with Eclipse and it is an Eclipse Foundation and Eclipse Training Alliance Member. The company has created a range of Eclipse-based tools sold under their own brand, as well as custom applications for major customers such as Electricité de France, Airbus, CEA and Continental.

M2M Studio is targeted to developers of innovative M2M and automotive applications based on Wavecom Wireless CPU®s, including home security systems, asset tracking devices, in-vehicle fleet management or telematics units, utility meters and fixed wireless telephones. It is compatible with a wide range of Wavecom Wireless CPU® devices.

M2M Studio is available for free download from the Wavecom website (www.wavecom.com/m2mstudio)
About Wavecom – the wireless M2M experts
Wavecom is a leading provider of embedded wireless technology for M2M (machine-to-machine) communication. We provide a range of GSM/GPRS, CDMA, EDGE and 3G Wireless CPUs; programmable processors which also act as wireless modules or wireless modems. These are backed by a C and Lua-based cellular wireless software suite which includes a real-time operating system (RTOS), a software development environment based on Eclipse[tm], and several Plug-Ins (GPS, TCP/IP, security, Bluetooth[tm], Lua script and more). We also offer a wide range of professional and operated services. Our solutions are used for automotive telematics, smart metering, fleet management, GSM/GPS/satellite tracking, wireless alarms, wireless POS (point of sales), WLL (fixed voice), remote monitoring and many other M2M applications. Founded in 1993 and headquartered in Issy-les-Moulineaux (France) near Paris, Wavecom has subsidiaries in Hong Kong (PRC), Research Triangle Park, NC (USA), Farnborough (UK), Munich (Germany) and Sao Paolo (Brazil). Wavecom is publicly traded on Euronext Paris (Eurolist) in France and on the NASDAQ (WVCM) exchange in the U.S.

About Anyware Technologies
Created in 2000, Anyware Technologies is an innovative software provider, creator of tailor-made applications or development tools. Internationally recognized for our expertise in open source technologies and machine-to-machine solutions, we offer our customers complementary applications in two different fields of activities:

• Open Source Solutions & Services: web applications, modelling and code generation tools based on Eclipse platform, CMS and collaborative tools (Ametys[tm])
• Machine-to-Machine Solutions: central management of remote assets based on our M2M services platform: M2MOperatingPortal[tm]
• The quality and flexibility of this offer enables applications in sectors as varied as aeronautics, energy industries, software editors, industrial automation, security, home automation

For more information visit Wavecom Website

The Channel Program covers the broad array of organizations interested in mobile initiatives, including advertising agencies, public relations firms, digital studios, direct mail firms, non-profit and trade organizations, Chambers of Commerce, independent software vendors, complementary technology service companies and independent consultancies. The Whoop Everything Mobile Channel Program covers all types of mobile initiatives, including mobile marketing, mobile communications, mobile commerce, mobile entertainment and mobile social networking…

To expand its market presence, Whoop announced today its Everything Mobile Channel Program. The Channel Program covers the broad array of organizations interested in mobile initiatives, including advertising agencies, public relations firms, digital studios, direct mail firms, non-profit and trade organizations, Chambers of Commerce, independent software vendors, complementary technology service companies and independent consultancies. The Whoop Everything Mobile Channel Program covers all types of mobile initiatives, including mobile marketing, mobile communications, mobile commerce, mobile entertainment and mobile social networking.

“Agencies, organizations and consultancies have a critical role in the mobile ecosystem because their clients and members look to them for guidance on emerging mediums,” said Mark Morel, chairman and CEO of Whoop. “By working with a broad cross-section of firms, Whoop can expand its footprint within the mobile content and publishing space. Because Whoop is available via SaaS subscription, our channel organizations can easily and quickly enroll their clients, introduce best practices in mobile content development and deployment, and begin generating results immediately.”

The Whoop Everything Mobile Channel Program comprises four categories:

• Whoop Value Added Resellers represent Whoop for sales, services and Level 1 support and bundle Whoop with a complementary product or service, such as email marketing platforms, digital signage systems, ad insertion engines and similar types of services. VARs can generate revenue through a variety of means, including commissions, fees, consulting, revenue share and other services.
• Whoop Channel Resellers include advertising agencies, public relations firms, digital studios, direct mail firms, non-profit and trade organizations, Chambers of Commerce and consultancies. Whoop Channel Resellers represent Whoop for sales, services and Level 1 support to their clients and members. Channel Resellers can generate revenue through a variety of means, including commissions, fees, consulting, revenue share and other services.
• Whoop Referral Organizations represent Whoop in a sales capacity by registering a lead with Whoop, which then pays a significant commission to the Referral Organization.

Companies interested in learning more about the Whoop Everything Mobile Channel Program should contact Kiplyn Primus at +1-404-924-6868.

About Whoop
Whoop makes it easy for everyone to create, publish and share text, mobile content or rich media to virtually every mobile device on the planet. Customers include large and mid-tier companies, publishers, ad agencies, PR firms, interactive studios and direct marketing agencies. Whoop has operations in the U.S., Europe and South America.

For more information visit Whoop Website