MATRIXX Software Launches MyNOWTM Solution with Real-Time Mobile App for Mobile Operators

MATRIXX Software launches MyNOWTM Solution for mobile operators

Solution provides real-time mobile app to simplify the customer experience


MATRIXX Software today announces the launch of the MyNOWTM Solution for mobile operators, putting the power of customer experience directly in the hands of subscribers. MATRIXX’s patent-pending NOW technology provides the speed and efficiency required to ensure subscriber information and balances are updated and communicated in real-time. With the MyNOW Solution, operators can deploy an intuitive, interactive mobile app for their subscribers that reflects accurate usage information and provides a much deeper level of personalization.

The MyNOWTM app allows customers to control their own experience, better understand their tariff plans and usage, and intuitively personalize services to suit their needs. They can share and allocate data packages between devices and family members, see which of their applications consume the most data, purchase additional credit or take advantage of targeted offers and discounts, all in the moment. The MyNOW app is powered by the IntelligenceNOWTM server leveraging MATRIXX Software’s ground-breaking real-time charging technology.

“We’re driving the ‘NOW’ revolution of instant gratification for the Supermobile generation,” said Dave Labuda, Founder and CEO of MATRIXX Software. “For too long, subscribers have been confused by data pricing and consumption. They’ve only had access to balance information that is out of date and therefore irrelevant. Armed with real-time account transparency and control, the MyNOW app puts subscribers in the driver’s seat and lets them decide how they want to spend their money.”

The MyNOW Solution takes a plug-and-play approach. It is quickly deployable as a stand-alone solution, and works in conjunction with existing B/OSS assets. The IntelligenceNOW server provides the connection between the MyNOW app and the subscriber’s usage and tariff information. It can serve up accurate and timely information and analytics about a subscriber’s usage and provide options and controls based on subscriber preferences and usage patterns.

Commenting on this trend, Karl Whitelock, Director of OSS/BSS Strategy at Stratecast said “Everything that the subscriber does is in real-time – except interaction with their mobile service provider. This type of solution fulfils that need, while holding significant benefits for the operator such as increased customer loyalty, spend, and the provision of an optimal mobile broadband experience.”

Learn how MATRIXX Software is enabling the NOW generation by watching our video here. We will be demonstrating the solution live at Mobile World Congress 2012 between February 27th and March 1st in Barcelona, Spain. Please join us to see how MATRIXX Software is driving transformation in the ‘now’ by visiting stand 2F02 in Hall2 of the Fira Barcelona exhibition center.

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About MATRIXX Software

MATRIXX Software enables NOW. We give Communications Service Providers instant visibility, intelligence and control of services across your network. Our patent-pending, smart charging technology ensures a seamless, intuitive service experience that empowers your subscribers – in the moment, every moment. Delivering a 50 to 100 times increase in efficiency and scalability, we equip you with the only solution designed specifically for the data generation. Charging. Policy. Intelligence. Value. NOW. For more information, visit

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