TARGUSinfo and Mobile Symmetry Unveil Next Generation Caller Name for Mobile Phones
Mobile Symmetry and TARGUSinfo Launch Next Generation Caller Name for Mobile Phones
Mobile Symmetry Application Offers Greater Interactivity than Basic Name, Location Display
TARGUSinfo, the trusted leader in On-Demand Insight®, and Mobile Symmetry unveiled today the next generation of mobile identification services to the wireless carrier market. The two companies are combining the power of TARGUSinfo’s unmatched, authoritative data repository with the innovative contact management system created by Mobile Symmetry.
The partnership forms the definitive service in next generation caller identification (CallerID), and is available–using any mobile carrier–as an application on Android or BlackBerry Operating Systems, or on all mobile phones as a mobile web application.
Mobile Symmetry provides subscribers with a totally secure, constantly updated directory of mobile contact information including users’ communication preferences. Once in the database, each user manages his or her profile based upon personal preferences–determining what information to share publicly, with other Mobile Symmetry users, with business colleagues, or keep private.
“In today’s mobile world, determining whether or not to answer a call goes beyond simply knowing who is on the other end of the line,” said Jim Patterson, Founder and Chief Executive Officer, Mobile Symmetry. “Our service allows customers to determine call relevance and relationship, and provides visual identification on incoming calls.”
For Mobile Symmetry subscribers the application delivers a richer user display that may include:
- calling party name
- a user entered calling reason
- home, business or mobile phone number
- a photo of the caller
- social/alternative channel persona linkages
When the calling party is not in the Mobile Symmetry database, TARGUSinfo’s real-time engineering platform I.A.N. (identifiers, attributes and network) steps in to provide authoritative caller identification services including calling party name and city and state. The result is the most dynamic, powerful contact and communications management application available in the marketplace.
Patterson continued, “Because TARGUSinfo is the undisputed leader in the caller name business, and provides the most complete, accurate caller name service available, they are the ideal partner to help Mobile Symmetry identify unknown calls for subscribers.”
“Applications like Mobile Symmetry are rapidly changing the mobile communications and contact management landscape. This partnership represents a logical extension of our first to market mobile CallerID deployments over the last several years,” said Clayton LiaBraaten, TARGUSinfo Senior Vice President and General Manager, Carrier and Mobile Markets. “For a decade TARGUSinfo has been the information services provider of choice for telecommunications carriers. We’re excited to put that experience to work, in tandem with Mobile Symmetry, to help mobile carriers further personalize mobile identification for their customers in either a branded or white label model.”
About Mobile Symmetry
Mobile Symmetry rethinks how we Search, Share and See our wireless World, by consolidating contacts, messaging and communication methods over a mobile device. Users determine how their contact information is seen, who sees it, and how they want to be contacted through privacy controls. Incoming calls display calling name and other relationship information (calling reason and shared groups). This platform provides social, business, religious, sports, political and other groups with an easy to use mobile directory, which includes group broadcast messaging. To register for Mobile Symmetry, please go to www.mobsym.com and click on Register. After registering, Mobile Symmetry members can download the Mobile Symmetry application through the Android Market and Blackberry App World (keyword “Mobsym” or “Symmetry”).
TARGUSinfo is the largest provider of caller identification services in the U.S. Since launching wireless caller name in 2008, TARGUSinfo has more than 5.5 million active wireless subscribers and now has approximately 30 million wireless and wire line caller name subscribers nationwide. The trusted provider of On-Demand Insight® to the most recognized brands, TARGUSinfo links and delivers 300 billion real-time attributes a year to drive smarter and more profitable customer interactions on the Web, over the phone and at the point of sale. For more than a decade, America’s top brands and most respected companies have turned to TARGUSinfo to enable improved audience targeting, better customer experiences, higher conversion rates and increased customer lifetime values by using TARGUSinfo identification, verification, scoring and location solutions. TARGUSinfo offers a complete range of solutions to help organizations make better real-time decisions leveraging patented processes built on a proprietary network of hundreds of data feeds and its unique predictive analytics capabilities. A profitable and privately held company, TARGUSinfo is headquartered in Vienna, Va. with offices in San Diego, Chicago, San Francisco and New York. For more information, visit www.TARGUSinfo.com.