OnStar Launches Bluetooth/Hands-Free Calling awareness campaign



OnStar Encourages Hands-Free Calling Choices

New Website Provides Instruction for Bluetooth and Hands-Free Calling Technology

OnStar is launching a Bluetooth/Hands-Free Calling awareness campaign to help simplify the process of pairing cell phones to the hands-free technology.

An analysis of random, anonymous data collected from thousands of vehicles indicates only 45 percent of Chevrolet, Buick, GMC and Cadillac owners are pairing their cellular phones to a vehicle’s Bluetooth system, raising concerns that customers are unaware of the feature in their vehicle or believe connecting to be too difficult a process.

“What we’re learning is that many customers simply do not understand the technology, or they’re confused by how to pair their cell phone to a Bluetooth device,” said OnStar President Chris Preuss. “It’s about both educating the customer and alleviating technical challenges.”

A new website, www.gm.com/handsfree, has been launched to provide clear instructions on how to pair specific devices. The site offers two ways to stay connected in most Chevrolet, Buick, GMC and Cadillac vehicles: OnStar Hands-Free Calling or built-in Bluetooth connectivity. Through interactive features, consumers select their vehicle and mobile device to receive specific instructions on how to pair their device to the vehicle.

“There’s no question that cellular device use in the vehicle is and will continue to be one of the biggest safety challenges facing society,” Preuss said. “Technology will play a key role in mitigating this impact, but we cannot over-assume engagement just because we provide the capability. This education and awareness campaign is designed to encourage use of hands-free technology because we take driver distraction and safety very seriously.”

It’s easy for Chevrolet, Buick, GMC and Cadillac customers to use hands-free technology. Bluetooth allows users to connect their mobile device to their vehicle and place and receive calls using steering wheel controls and voice recognition. The vehicle audio system allows users to hear the call through the speakers and respond using the built-in microphone. Once a phone is paired with Bluetooth, a customer’s mobile device will automatically connect to the vehicle when the ignition is turned on.

OnStar Hands-Free Calling allows OnStar subscribers to make calls from their vehicle using voice-activated dialing. Subscribers simply press the white phone icon button to dial a number by saying the number aloud or to answer an incoming call. Hands-Free Calling, with its externally mounted antennae, is specially designed for better reception and fewer dropped calls in remote areas and pockets of limited cellular reception.

About General Motors – General Motors, one of the world’s largest automakers, traces its roots back to 1908. With its global headquarters in Detroit, GM employs 208,000 people in every major region of the world and does business in more than 120 countries. GM and its strategic partners produce cars and trucks in 31 countries, and sell and service these vehicles through the following brands: Buick, Cadillac, Chevrolet, FAW, GMC, Daewoo, Holden, Jiefang, Opel, Vauxhall and Wuling. GM’s largest national market is China, followed by the United States, Brazil, Germany, the United Kingdom, Canada, and Italy. GM’s OnStar subsidiary is the industry leader in vehicle safety, security and information services. General Motors acquired operations from General Motors Corporation on July 10, 2009, and references to prior periods in this and other press materials refer to operations of the old General Motors Corporation. More information on the new General Motors can be found at www.gm.com.

About OnStar

OnStar, a wholly-owned subsidiary of General Motors, is the leading provider of in-vehicle safety, security and communication services. OnStar is available on more than 30 MY 2010 GM models. OnStar provides services to nearly six million subscribers in the U.S. and Canada. Shanghai OnStar Telematics Co. Ltd., a joint venture between OnStar, LLC, Shanghai Automotive Industry Sales Co., Ltd. and Shanghai General Motors, provides services in China. More information about OnStar can be found at www.onstar.com. OnStar Stolen Vehicle Slowdown is a recipient of the 2010 Edison Award for Best New Product in the technology category.

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