Strategy Analytics Identifies Six Success Factors for Developers to Provide the Best User Experience for Digital Media Placeshifting



Sling Player, Orb, & DIRECTV Raise Value of Digital Media Services

Strategy Analytics Defines Digital Media Placeshifting Best Practices

Strategy Analytics has identified six success factors for developers to provide the best user experience for Digital Media Placeshifting, as discovered from consumer evaluations of study participants who expressed a strong interest in the ability to remotely access and control devices within their digital homes. The recent Strategy Analytics Digital Home Observatory report, “Useful and Usable Placeshifting Solutions Raise Value of Digital Media Services,” describes the most desirable features for placeshifting, based on the mobile and online offerings of Orb and Sling Player, as well as the online DIRECTV site. Target users evaluated core service features of each service, including remote file access, viewing streaming live TV and setting TV programs to record.

The best practices for Digital Media Placeshifting include:

  • Provide Access/Control for ALL of the User’s Digital Media
  • Timeshifting + Placeshifting = Ultimate Content Flexibility
  • Following Appropriate Conventions Key to Superior Usability

“The most valued capabilities include the ability to remotely access personal media, control TV recordings and access live TV content streaming from their home TV receivers,” according to Christopher Dodge, Analyst, in the Strategy Analytics Digital Home Observatory.

David Mercer, VP of the Strategy Analytics Digital Consumer Practice, added, “The Sling Player application provided a useful, usable and compelling application for these consumers, while almost all participants found Orb to be useful and intuitive to use on both a PC and a mobile device.”

About Strategy Analytics

Strategy Analytics, Inc. provides timely and actionable market intelligence focused on opportunities and disruptive forces in the areas of Automotive Electronics and Entertainment, Broadband Connected Home, Mobile & Wireless Intelligent Systems and Virtual Worlds. Headquartered in Boston, MA, with offices in the UK, France, Germany, Japan, S. Korea and China, Strategy Analytics works with clients through annual multi-client services, management team workshops and custom consulting engagements. For more information, please visit http://www.strategyanalytics.com/

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