DeviceAnywhere Launches LG Virtual Developer Lab (VDL) to Provide Remote Access to Over 140 Physical Devices in Europe, U.S. and Canada



DeviceAnywhere Launches LG Virtual Developer Lab

DeviceAnywhere, the global leader in end-to-end mobile application testing and development solutions today announced the launch of the LG Virtual Developer Lab (VDL) in partnership with LG Electronics Mobile Communications Company, a leading global mobile communication and information provider.

Available to members of the LG Mobile Developer Network, the LG VDL provides remote access to over 140 physical devices in Europe, the U.S. and Canada, allowing the developer community to bring original content and applications to market faster and more efficiently than ever before. Built on DeviceAnywhere’s unique and patented Direct-to-Device™ technology, developers will be able to remotely interact with a mobile handset as if it were in their hands from the comfort of their desktops anywhere in the world.

Launched in October 2008, the LG Developer Community was created to provide the mobile developer community with access to the tools and resources to create and launch new and innovative services on the LG platform. Complementing existing community tools, such as support forums, DeviceAnywhere allows developers to collaborate on projects, regardless of where they are individually situated.

The LG Virtual Developer Lab is part of LG’s ongoing commitment to supporting the mobile content and application development community. Built on Java™ and Flash Lite™, the current de facto mobile standard for content and applications, the LG VDL will allow developers of all sizes, ranging from independents to large content companies, to promptly test across a range of LG handsets to ensure the optimal end-user experience.

“LG represents one of the fastest growing brands in mobile, with flagship devices such as the LG Cookie and LG Shine creating the ultimate end user-centric experience. Complementing these devices is the content and applications that our developer community creates. As a result, we are dedicated to ensuring they have access to the best tools and services available,” said Jae un Kim, Chief Engineer of LG Electronics Mobile Communications Company. “We are excited about the launch of the LG Virtual Developer Lab and seeing how the LG community uses it to create innovative new services and content for our customers.”

“Content and services has become a fundamental tool in the personalisation of the mobile handset and as a result a key element in the purchasing decision. Mobile content developers must employ the most advanced development solutions available to ensure the creation of the high-quality content that today’s market demands,” said Faraz Syed, CEO and co-founder of DeviceAnywhere. “For this reason, DeviceAnywhere has become the ‘go-to’ solution for mobile handset manufacturers and service providers worldwide – and LG has taken notice and recognised the value in extending the services available to its developer community worldwide.”


The LG Virtual Developer Lab is powered by DeviceAnywhere and provides convenient, cost-effective end-to-end solutions for mobile content development, monitoring, testing and deployment. Its unique Direct-to-Device™ technology provides access to real handsets in live global networks, from anywhere. With the most extensive bank of real handsets in the market, DeviceAnywhere is the only solution that:

  • Employs real, physical handsets connected to live networks – NOT emulator/simulators or other technologies that may control only a subset of the device functionality.
  • Empowers users to interact with devices exactly as if they held the devices in their hands. This includes tasks such as pressing device buttons, tapping on touch screens, connecting/disconnecting the battery, viewing the LCD, listening to ringers and speakers, and opening/closing a handset.
  • Pixel-by-pixel representations of LCD displays provides accurate image and text matching – displaying exactly what the end-user would experience.

About LG Electronics, Inc.

LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1(TM) and A Technology Partner of Formula 1(TM). As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event.

The LG Electronics Mobile Communications Company is a leading global mobile communications and information company. With its cutting-edge technology and innovative design capabilities, LG creates handsets that provide an optimized mobile experience to customers around the world. LG is pursuing convergence technology and mobile computing products, while continuing its leadership role in mobile communication with stylish designs and smart technology. For more information, please visit www.lge.com.

About DeviceAnywhere

DeviceAnywhere is an award-winning product that provides convenient and cost-effective end-to-end solutions for mobile application testing and development, monitoring, and deployment – enabling application developers to bring better content to market faster than ever before. Its unique Direct-to-Device™ technology provides access to real handsets in live global networks, from anywhere. DeviceAnywhere currently supports more than 2000 devices on over 30 different carrier networks worldwide, with locations in the U.S., U.K., Canada, France, Germany, and Japan. To learn more about DeviceAnywhere – and to sign up for a free, three-hour trial – please visit www.deviceanywhere.com.

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