MAE Releases Ali’s Greatest Jabs, a New iPhone Application (app) Available to iPhone or iTouch Users via the iTunes App Store
Press Release:
New Muhammad Ali iPhone and iTouch Application Now Available
Muhammad Ali Enterprises LLC Releases, “ALI’S GREATEST JABS” First Ever App for the iTunes App Store
BERRIEN SPRINGS, Mich. Muhammad Ali Enterprises LLC (MAE), along with MGX Lab, LLC, announced today the release of Ali’s Greatest Jabs, a new iPhone application (app) available to iPhone or iTouch users via the iTunes App Store. Ali’s Greatest Jabs puts Muhammad Ali at your fingertips with this easy-to-use and interactive application. Visit www.ali.com/alijabs to download this exciting new app for just $0.99.
Features of the new Ali’s Greatest Jabs app allow fans to view exclusive photos and hear quotes straight from the mouth of The Champ. The user controls the action and can choose from a variety of tools to animate photos. Users can shake or rotate the device or touch the screen to activate image functions. Simple and fun tools allow users to control audio by moving the device or touching the screen.
“Muhammad Ali is a beloved worldwide figure, consistently ranked as the most recognized athlete in the world. We’re always working towards greater fan interaction through new media, and the Jab app adds substantially to our array of offerings,” said Kelly C. Hill, Licensing Director of MAE. “With Ali’s Greatest Jabs on the iPhone and iTouch, we’re giving fans of The Greatest of All Time a way to take his classic wit, wisdom, and inspiration with them anywhere, while experiencing Muhammad Ali in a new and interactive way,” said Keith Wortman, President of MGX Lab, the agency that developed the app.
Ali’s Greatest Jabs features:
- Audio quotes — whip smart and humorous — by Ali himself
- Exclusive photos of Muhammad Ali at key points of his career
- Photos animated and controlled by iPhone/iTouch user
- Additional information about Ali accompanying each of the 10 photos/quotes, creating a narrative of the highlights of Ali’s life
- Access to exclusive products from Muhammad Ali’s Official Online Store
- Access to www.ali.com from the iPhone/iTouch app
- Sale price: $0.99
- Developer/Seller: MGX Lab, LLC
- App store category: Sports, Entertainment
About Muhammad Ali Enterprises LLC
Muhammad Ali Enterprises LLC (“MAE”) is a California limited liability company. MAE is aggressively involved in a worldwide licensing program, merchandising, television, film, video and Internet projects. For more information on MAE, visit www.Ali.com. MAE is a subsidiary of CKX, Inc., a publicly traded company listed on the NASDAQ Global Market® under the ticker symbol “CKXE.” Also visit www.ckx.com.
About MGX LAB, LLC
MGX Lab, LLC is an independent, full-service, digital media, brand strategy, and business development agency. Clients include Marquis Jet, NetJets, CKX, Inc., Muhammad Ali Enterprises, Brad Pitt’s Make It Right New Orleans and Bayer HealthCare. MGX Lab is headquartered in New York City. For more information on MGX Lab, please visit www.mgxlab.com.
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