SRS developes new specialized mobile solutions for perating systems to address the growing trends towards the convergence of mobile phones and PCs
SRS Labs Inc successfully deployed multiple new audio, surround sound and voice solutions for the mobile phone market on leading multimedia applications processors and baseband chipsets, including Texas Instruments’ OMAP 2xxx and 3xxx processors, Telechips’ multimedia applications processors and on select Qualcomm MSM baseband chipsets…
SRS Labs, Inc. (Nasdaq: SRSL), the industry leader in surround sound, audio and voice technologies, announced today that it has successfully deployed multiple new audio, surround sound and voice solutions for the mobile phone market on leading multimedia applications processors and baseband chipsets, including Texas Instruments’ OMAP 2xxx and 3xxx processors, Telechips’ multimedia applications processors and on select Qualcomm MSM baseband chipsets. In addition, SRS has developed new, specialized mobile solutions for Windows Mobile, WinCE and Linux operating systems to address the growing trends towards the convergence of mobile phones and PCs, termed “MIDs”, and the open OS development on Linux-based devices.
The mobile entertainment revolution continues to shape consumers’ lives. Today’s consumers are embracing mobile devices with advanced multimedia capabilities, and market trends indicate that there’s a rapidly growing need for new mobile devices to deliver superb performance in both audio and video categories. While trends favor multimedia applications, consumer demand for refined clarity in their daily phone conversations demonstrates that users are not ready to compromise on their voice communication expectations. SRS voice and audio solutions specifically address the design and engineering challenges manufacturers are facing related to mobile phones as a results of their requirements for extreme portability and style.
With more than five years of experience in enabling SRS WOW(R) in mobile phones, SRS has expanded its offerings on leading mobile chips to include the all new TruMedia(TM) mobile entertainment suite, WOW HD(TM), the next generation of audio enhancement, CS Headphone(TM), the leading surround headphone technology for mobile devices, and VIP+(TM) for near-end voice enhancement and clarity in noisy environments. With the expanded coverage of chipsets now including ARM9, Qualcomm and Texas Instruments’ OMAP 2xxx and 3xxx, along with OS-specific solutions available for Windows Mobile, Windows CE and Linux-based operating systems and CSR Bluetooth chips for mobile accessories, SRS is now able to readily and efficiently deploy its cutting-edge solutions on mobile phones, Bluetooth accessories and MIDs.
As one of the new SRS solutions available on multiple chipsets and OS configurations, SRS expects its new TruMedia powerhouse suite to quickly become the most sought after audio solution for the next generation of mobile phones. The patented SRS technologies featured in SRS TruMedia offer an engaging, theater-like 5.1 surround sound experience over headphones when viewing multichannel video content. When listening to stereo or music files, users experience authentic and immersive 3D audio. Regardless of media content, SRS TruMedia empowers on-the-go consumers with a compelling entertainment experience, complete with deep rich bass and high frequency clarity.
“SRS continues to focus on strategic deployment of SRS audio, surround and voice solutions on leading mobile phone, Bluetooth accessories, and rapidly developing convergence markets including ‘MIDS’,” said Joanna Skrdlant, Senior Director, Global Platform Partner Program for SRS Labs. “With our proven history of providing the industry’s most efficient, low-resource solutions for mobile phones, our new TruMedia suite and audio, surround and voice solutions are ready-to-go on leading industry processors, allowing manufacturers to quickly integrate and ship devices with essential speaker loudness, natural and immersive surround sound and optimized near-end voice communication.”
To commemorate the launch of SRS TruMedia, SRS Labs is running a sweepstakes to give away 3 Motorola MotoQ mobile phones featuring SRS solutions. The sweepstakes will take place January 20 – February 20, 2009. To enter for your chance to win, please visit www.srslabs.com/mobilesweeps.
About SRS Labs, Inc.
Founded in 1993, SRS Labs is the industry leader in audio signal processing for consumer electronics. Beginning with the audio technologies originally developed at Hughes Aircraft, SRS Labs holds over 150 worldwide patents and is recognized by the industry as the foremost authority in research and application of human auditory principles. Through partnerships with leading global CE companies, semiconductor manufacturers and software partners, SRS audio, surround sound and voice processing technologies have been included in over one billion electronic products sold worldwide including HDTVs, mobile phones, portable media devices, PCs and automotive entertainment. In fact, SRS Labs is the de-facto standard of HDTV audio processing with nine of the top ten name brand flat panel TVs featuring SRS technology. Additionally, SRS Labs surround sound solutions provide the professional broadcast and recording industries with high-performance production, back-haul, storage, and transmission capability. SRS Labs supports manufacturers worldwide with offices in the US, China, Europe, Japan, Korea and Taiwan.
For more information visit SRS Labs Website