BBK Communications implements SRS WOW HD in the new BBK i18 multimedia mobile phone



BBK selected SRS Labs as their audio partner because of the demonstrable improvement SRS audio solutions provide for mobile phones. Utilizing patented SRS audio technologies, SRS WOW HD offers consumers a no-compromise entertainment experience. WOW HD restores the audio cues that are buried in the original source material so music sounds remarkably more natural and detailed…

SRS Labs, Inc. (Nasdaq: SRSL), the industry leader in surround sound, audio and voice technologies, announced today that BBK Communications has implemented SRS WOW HD in the new BBK i18 multimedia mobile phone. SRS WOW HD is a state-of-the-art audio solution designed to deliver a thrilling entertainment experience.

BBK selected SRS Labs as their audio partner because of the demonstrable improvement SRS audio solutions provide for mobile phones. Utilizing patented SRS audio technologies, SRS WOW HD offers consumers a no-compromise entertainment experience. The immersive 3D audio, ultra-clear high frequency definition and deep, rich bass breathe new life into music files. Additionally, WOW HD restores the audio cues that are buried in the original source material so music sounds remarkably more natural and detailed.

“SRS has a fantastic reputation for providing exceptional audio solutions. Therefore, they were clearly our partner of choice for providing our customers with superior and demonstrable audio features,” says Yaoming Xu, products manager for BBK Communications. “With the implementation of SRS WOW HD, we are certain that our customers will be delighted by the remarkable mobile audio experience featured in our new phones.”

As evidenced by the growth of multimedia phones, consumers use their mobile phones for more than just a communication device. Today’s mobile phones are quickly transforming into an all-in-one entertainment device allowing consumers to take their media with them wherever they go. Rather than carrying a separate portable audio or video players, consumers now have the ability to store their music and favorite videos on their phone. However, the audio compression process, as well as the physical limitations of handheld devices in terms of speaker size and placement, often results in a less than optimal listening experience. With SRS’ WOW HD, BBK and other manufacturers can now deliver mobile audio featuring renewed depth and clarity – the way it was meant to be heard.

“We are very excited to partner with BBK and provide their customers with the high-quality audio experience they desire from their mobile phones when playing music or watching videos,” said Allen Gharapetian, Vice President of Marketing for SRS Labs. “Today’s mobile phone users are more multimedia savvy than ever before and expect top quality performance from their phones. As such, an optimal audio experience has become equally as important as a clearly understood phone conversation to the purchase decision. As with BBK, more and more manufacturers are now turning to SRS Labs in order to meet the needs of consumers.”

The BBK i18 also features a 2.8″ OLED display and a 3.2 mega pixel camera with auto focus. It will be available the end of January through over 20,000 retail stores in China as well as from www.bbkshop.com.

To commemorate the launch of SRS TruMedia(TM), SRS Labs is running a sweepstakes to give away 3 Motorola MotoQ mobile phones featuring SRS solutions! The sweepstakes will take place January 20 – February 20, 2009. To enter for your chance to win, please visit www.srslabs.com/mobilesweeps.

About SRS Labs, Inc.
Founded in 1993, SRS Labs is the industry leader in audio signal processing for consumer electronics. Beginning with the audio technologies originally developed at Hughes Aircraft, SRS Labs holds over 150 worldwide patents and is recognized by the industry as the foremost authority in research and application of human auditory principals. Through partnerships with leading global CE companies, semiconductor manufacturers and software partners, SRS audio, surround sound and voice processing technologies have been included in over one billion electronic products sold worldwide including HDTVs, mobile phones, portable media devices, PCs and automotive entertainment. In fact, SRS Labs is the de-facto standard of HDTV audio processing with nine of the top ten name brand flat panel TVs featuring SRS technology. Additionally, SRS Labs surround sound solutions provide the professional broadcast and recording industries with high-performance production, back-haul, storage, and transmission capability. SRS Labs supports manufacturers worldwide with offices in the US, China, Europe, Japan, Korea and Taiwan. For more information, visit www.srslabs.com.

About BBKMobile
Founded in October 1995, BBK Communication Equipment Corp., Ltd., as one of the three major subsidiaries (Communication Equipment, AV Electronics and Educational Electronics) of BBK Electronics Corp., Ltd., is mainly engaged in the R&D, manufacturing and distribution of mobile phone, digital cordless telephone (2.4GHz, 1.8GHz), 46/49MHz cordless telephone, corded telephone, GSM fixed wireless terminal and mobile phones. BBK communication products are well appreciated by both domestic and overseas consumers. So far the products sell well in Latin America, Southeast Asia, Middle East, Africa and other major markets. In the future, BBK Communication Equipment Corp., Ltd. will continue to render customers with good products and services. The English website of BBK Communication Equipment Corp., Ltd.: www.bbktel.com

Except for historical information contained in this release, statements in this release, including those by Mr. Gharapetian, may constitute forward-looking statements regarding our assumptions, projections, expectations, targets, intentions or beliefs about future events that are based on management’s belief, as well as assumptions made by, and information currently available to, management. While the Company believes that its expectations are based upon reasonable assumptions, there can be no assurances that the Company’s goals and strategy will be realized. Numerous factors, including risks and uncertainties, may affect the Company’s actual results and may cause results to differ materially from those expressed in forward-looking statements made by or on behalf of the Company. Some of these factors include the acceptance of new SRS Labs’ products and technologies, the impact of competitive products and pricing, the timely development and release of technologies by the Company, general business and economic conditions, especially in Asia, and other factors detailed in the Company’s Form 10-K and other periodic reports filed with the SEC. SRS Labs specifically disclaims any obligation to update or revise any forward-looking statement whether as a result of new information, future developments or otherwise.

For more information visit SRS Lab or BBK Communications Website

Related Post


Share:
  • Facebook
  • LinkedIn
  • Twitter

Comments are closed.